Cafundó carried out a new experience with augmented reality for the agrochemical NEMASTOP of the French fertilizer company TIMAC Agro.
TIMAC specializes in high-tech animal and vegetable nutrition. It developed NEMASTOP, which solves the problem of Nematodes, worms that pose a threat to crops.
Cafundó used design and technology to develop efficient communication for events that impact agribusiness consumers.
To facilitate consumer understanding, Cafundó used the campaign folder to activate 2D and 3D animations that explain the product process. By pointing the cell phone camera at the folder, the animation is presented in augmented reality.
A 360º video for virtual reality also was created. The video features the entire setting of the farm and presents the qualities of using NEMASTOP, creating a brilliant immersive experience.
