Animation made in celebration of the 30 years of history of the organization Sicoob SC/RS, mixing live action with animation.
Sicoob celebrated its 30th anniversary in February and, to celebrate the date, Cafundó Estúdio Criativo made a video to show the results of the organization's years of work, which has become an important promoter of social and economic development in the state of Santa Catarina.
To commemorate the date, the campaign used the central slogan “Everything in life has its time, but Sicoob Oestecredi is present in all of them” showing real people, and from different age groups, who tell about the services provided and about the relationship of trust created by the cooperative.
These people are gradually transformed into illustrations, giving an aesthetic aspect to the video of a story written jointly between Sicoob and the people who passed through the organization.
In regards to the aesthetic part, a more artistic style of illustration was chosen to convey the idea that all the people who passed through the cooperative in some way marked and wrote the history of the organization, thus, the animations follow the rhythm of the dialogues and progress of the constructed storytelling.
The final video managed to represent very well the essence of the work carried out by the cooperative and also managed to bring out the emotional aspect that the Sicoob brand built in its 30 years of experience and responsibility towards its customers.
