Cafundó created an augmented reality game for the Qatar World Cup using a pizza box as the playing field. Let's do some freestyle tricks!
Taking advantage of the Qatar World Cup, the Mundial de Embaixadinhas game was designed to be played on top of DCX Embalagens pizza boxes, known for their creative packaging. In this game, participants pointed their Instagram at the box and chose a character to perform the highest number of soccer juggling tricks in augmented reality.
Male and female characters were created for the audience to choose from, along with a samba soundtrack to liven up the game. DCX Embalagens paid attention to the visual appeal of the boxes, and there you have it: enjoy a tasty pizza and see who can pull off more augmented reality juggling tricks!
*Images provided by DCX Embalagens